The Chicago Cubs have rolled out a new tagline — new to all of us, at least — this spring called #ThatsCub. You’ll see and hear it more frequently as Cactus League play gets underway starting today (lineups here).
As Theo Epstein explains in the video below, ‘That’s Cub’ is actually a phrase that was started by the minor league players — who are now World Champions on the big league squad — in support of their teammates when they made a good play.
It’s hard not to get the warm and fuzzy’s when you think about not only the caliber of players on this young Cubs team but the caliber of people on this team.
— Chicago Cubs (@Cubs) February 25, 2017